There are bearded men, and there are Beard Monsters. If you are the latter, then this patch was stitched specifically for you. This isn't just a patch for fans of Beard Monster's products; this is an emblem for every beardsman with a little edge to self-identify as a bearded badass.
Put one on your vest, your jacket, your pants, whatever you want, man. It's scientifically proven to add 10 points of kickass to any piece of fabric.